SOLUTION
Team Tours’ old website was very dated and the client felt like it doesn’t match with the young target audience they are trying to reach. Therefore, I started to conceptualize a whole new layout for them, using their brand colors and maximizing the use of graphics to create a more engaging site. I’ve leaned into a more asymmetrical design and decided to break things up such as the contact form in between sections, add curved section dividers, add a masonry gallery etc., all for the sake of creating a bit more intricate and dynamic feel to the site.
RESPONSIBILITIES
- research and consultations
- user flow and mockups in Adobe XD
- design iterations and collaborating with Team Tours marketing consultant
- implementation in WordPress using Elementor
- custom edits with CSS, HTML and PHP
- adjusting for responsive design
- testing the user flow
- migrating the new site to the domain
- setting up redirects and troubleshooting any issues during migration
- setting up the integration of Google Analytics for data collection
