SOLUTION
Since their Woocommerce webshop had a lot of usability issues (confusing checkout process, lack of CTAs and overall complex way of handling it in the backend because of great amount of plugins to support functionalities), we decided that going with a simpler, out-of-the-box widespread platform like Shopify would make sense.
This was my first client project with Shopify, so I spent a lot of time learning Liquid and how to work with the platform and transfer properly the content from Woocommerce into Shopify. By combining my knowledge of Liquid and pre-made modules from Shopify, I completely redesigned the webshop from previous one. I also chose the new main color that reflected their product branding better, compared to the default black they used on their site before.
RESPONSIBILITIES
research and consultations
user flow and mockups in Adobe XD
design iterations
implementation in Shopify with a predefined template
testing the user flow
adjusting for responsive design
custom code in Liquid for styling and minor tweaks
making a custom Contact page
setting up ActiveCampaign for their email campaigns and integrating in the webshop