SOLUTION
During COVID, since physical classes were reduced, Copenhagen Yoga was faced with a struggle of how to reach their customers. Through collaboration and communication with the client and a designer, we started to setup a user flow in Squarespace to enable people to watch pre-recorded videos (so-called video library) of yoga sessions. Those videos would be gated and only accessible if a customer has a membership. In the backend, I setup different tiers of memberships and connected it to different categories of videos that were related to them.
Having this solution, Copenhagen Yoga was able to still operate and have revenue during a time of crisis, and since it has proved to be a lucrative business model, they have kept the setup since.
RESPONSIBILITIES
research and consultations
user flow
design iterations
implementation in Squarespace with a predefined template
testing the user flow
adjusting for responsive design
custom code in Squarespace for styling and minor tweaks
creating an online library of videos
setting up membership tiers connected with platform called Yogo
troubleshooting issues and maintenance